Blog ini ditujukan untuk menyebarkan ilmu pengetahuan & materi perkuliahan dibidang manajemen yang berfokus pada Pemasaran & Sumber Daya Manusia serta penelitian & tentang ISLAM
Senin, 15 Agustus 2011
Manaj Pemasaran (Prodi Akuntansi)
(Prodi Akuntansi).
Materi ini hanya diperuntukan bagi mahasiswa jurusan Akuntansi S.1. Bila ada Password-nya, isikan nickname pemilik blog ini & jangan lupa KOMENTAR dibawahnya, karena komentar anda sangat berarti bagi perkembangan info selanjutnya.
File tersebut bisa anda download pada link dibawah ini.
http://tentangandry.multiply.com/journal/item/193/Manaj_Pemasaran_Prodi_Akuntansi
Smoga bermanfaat. Salam Sukses Selalu ... amin
Manajemen Pemasaran 1 Rangkuman - SLIDE
Materi ini hanya diperuntukan bagi mahasiswa jurusan Manajemen S.1. Bila ada Password-nya, isikan nickname pemilik blog ini & jangan lupa KOMENTAR dibawahnya, karena komentar anda sangat berarti bagi perkembangan info selanjutnya.
File tersebut bisa anda download pada link dibawah ini.
http://tentangandry.multiply.com/journal/item/194/Manajemen_Pemasaran_1_Rangkuman_-_SLIDE
Smoga bermanfaat. Salam Sukses Selalu ... amin
Perekonomian Indonesia
Materi ini hanya diperuntukan bagi mahasiswa jurusan Manajemen S.1. Bila ada Password-nya, isikan nickname pemilik blog ini & jangan lupa KOMENTAR dibawahnya, karena komentar anda sangat berarti bagi perkembangan info selanjutnya.
File tersebut bisa anda download pada link dibawah ini.
http://tentangandry.multiply.com/journal/item/195/Perekonomian_Indonesia
Smoga bermanfaat. Salam Sukses Selalu ... amin
Pengantar Teori Ekonomi Makro
Materi ini hanya diperuntukan bagi mahasiswa jurusan Manajemen S.1. Bila ada Password-nya, isikan nickname pemilik blog ini, atau alamat kampus & jangan lupa KOMENTAR dibawahnya, karena komentar anda sangat berarti bagi perkembangan info selanjutnya.
File tersebut bisa anda download pada link dibawah ini.
http://tentangandry.multiply.com/journal/item/197/Pengantar_Teori_Ekonomi_Makro
Smoga bermanfaat. Salam Sukses Selalu ... amin
Ekonomi Manajerial
Materi Kuliah Ekonomi Manajerial. Materi ini hanya diperuntukan bagi mahasiswa jurusan Manajemen S.1. Bila ada Password-nya, isikan nickname pemilik blog ini, atau alamat kampus & jangan lupa KOMENTAR dibawahnya, karena komentar anda sangat berarti bagi perkembangan info selanjutnya.
File tersebut bisa anda download pada link dibawah ini.
http://tentangandry.multiply.com/journal/item/198/Ekonomi_Manajerial
Jangan lupa memberikan komentar & Smoga bermanfaat. Salam Sukses Selalu ... amin
MSDM 2
Materi Kuliah MSDM 2. Materi ini hanya diperuntukan bagi mahasiswa jurusan Manajemen S.1. Bila ada Password-nya, isikan nickname pemilik blog ini, atau alamat kampus & jangan lupa KOMENTAR dibawahnya, karena komentar anda sangat berarti bagi perkembangan info selanjutnya.
File tersebut bisa anda download pada link dibawah ini.
http://tentangandry.multiply.com/journal/item/199/MSDM_2
Jangan lupa memberikan komentar & Smoga bermanfaat. Salam Sukses Selalu ... amin
Rabu, 18 Mei 2011
Encyclopedia Handbooks of Finance, Management and Organization eBooks Collection
CONTENT:
[1] Encyclopedia of Finance(Cheng Few Lee)
[2] Encyclopedia of Management(Marilyn Helms)
[3] Encyclopedia Dictionary of Organizational Behavior(Blackwell)
[4] Handbook of Enterprise Systems Architecture in Practice(Pallab Saha)
[5] Handbooks in Operations Research and Management Science(Nemhauser,Kan.Todd)
[6] International Finance and Accounting Handbook 3Ed(Frederick Choi)
[7] The Handbook of Task Analysis for Human Computer Interaction(Lawrence Erlbaum)
E-book can be downloaded directly at the link : click here
Congratulations to enjoy it ... hopefully useful ... amen
Handbooks, Encyclopedia, and Dictionary of Business and Finance eBooks Collection
There should be one set of this eBookshelf in everyone's office.
CONTENT:
[1] Business Fundamental(Donald McCubbrey).pdf
[2] Encyclopedia of Business and Finance 2Ed(Thomson Gale).pdf
[3] Encyclopedic Dictionary of Finance(Blackwell).pdf
[4] Encyclopedic Dictionary of International Finance and Banking(Blackwell).pdf
[5] Enterprise Architecture A to Z Frameworks Business Process Modeling SOA and Infrastructure.pdf
[6] Finance and accounting for nonfinancial managers(Samuel Weaver).pdf
[7] Financial Sector Assessment Handbook(World Bank)
[8] Handbook of Financial Markets Dynamics and Evolution(Thorsten Hens).pdf
[9] Encyclopedia of Money(Larry Allen).chm
Congratulations to enjoy it ... hopefully useful ... amen
Handbooks in Operations Research and Management Science
Marketing (Handbooks in Operations Research and Management Science, Volume 5) By J. Eliashberg, Gary L. Lilien
What's interesting about this book is written by some marketing experts and describes the models and techniques of how to do research as needed in the field of marketing. This book can be used by academics and practitioners.
E-book can be downloaded directly at the link : click here-1 or click here-2 or click here-3
Congratulations to enjoy it ... hopefully useful ... amen
Selasa, 17 Mei 2011
How To market, Established a Brand and Sell Professional service
How To market, Established a Brand and Sell Professional service - Alan Weiss
PDF|MPG|691.57 MB
Please you can download it directly on the link : click disini-1 or click disini-2 or click disini-3 orclick disini-4
hopefully could be useful ... amen.
Emerging Business Online: Global Markets and the Power of B2B Internet Marketing
Emerging Business Online: Global Markets and the Power of B2B Internet Marketing
FT Press (10-2010) | PDF | 304 pages | 0137064411 | 1.3Mb
Emerging Business Online: Global Markets and the Power of B2B Internet Marketing / by Lara Fawzy,Lucas Dworski. B2B marketers increasingly recognize the crucial importance of emerging markets and the potential of the Internet and information technologies in exploiting these opportunities.
Now for the first time, there’s a comprehensive, robust, well-defined business model for successfully marketing B2B products and services and generating value in high-growth emerging markets.
Please you can download it directly on the link : click here
hopefully could be useful ... amen.
Kamis, 12 Mei 2011
Creating Powerful Brands
Creating Powerful Brands, Third Edition - Leslie de Chernatony / Malcolm McDonald,The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains:
* Powerful analysis of new areas such as e-branding and e-marketing
* A completely new set of advertising and brand images to illustrate key points
* A powerful analysis of the key drivers of brand value
There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
Please you can download it directly on the link : click here,
Password : sevno.org. hopefully could be useful ... amen.
From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brandsButterworth-Heinemann | 2010-05-21 | ISBN: 1856177734 | 392 pages | PDF | 10.3 MB
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
Please you can download it directly on the link : click here,
Password : sevno.org. hopefully could be useful ... amen.
Rabu, 11 Mei 2011
Brand Management
Brand Management:Research, Theory and Practice
Tilde Heding (Author)
Publisher: Routledge | ISBN: 041544327X | English | PDF | 288 pages | 2 MB
Brand is a very important added value in creating the emotional impression of a product. However, many companies do not understand the significance of these for the betterment of his company.
This book contains a variety of explanations about the brand of analysis that is based on three aspects of research, theory and practice.
Please you can download it directly on the link : click disini
hopefully could be useful ... amen.
Brand Avatar
Brand Avatar: Translating Virtual World Branding into Real World Success Brand Avatar is a look at business and branding strategies within the Internet’s latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power.
Please you can download it directly on the link : click disini
hopefully could be useful ... amen.
Brand Failures
Brand Failures :The Truth About The 100 Biggest Branding Mistakes of All Times
E-book tersebut dapat di download langsung pada link dibawah ini : klik disini
Selamat menikmatinya ... smoga bermanfaat ... amin
Building Brand Authenticity
Building Brand Authenticity :| 2009 | ISBN: 0230580319 | 260 pages | PDF | 1,3 MB
Keaslian nama merek merupakan pilar utama yang menjadi senjata ampuh dalam memasarkan suatu produk yang akan dijual ke pasar. Buku ini disusun atas dasar penelitian yang dilakukan langsung ke konsumen. Ada 7 prinsip bagaimana membangun brand authenticity.
E-book tersebut dapat anda download langsung pada link : klik disini-1 atau klik disini-2
Selamat menikmatinya ... smoga bermanfaat ... amin
Selasa, 10 Mei 2011
Marketing Metrics
The Definitive Guide to Measuring Marketing Performance, 2nd Edition
432 pages | Wharton School Publishing; 2 edition (February 26, 2010) | ISBN: 0137058292 | PDF | 6.8 MB
This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.
Choose the right metric for every marketing challenge Understand the full spectrum of marketing metrics: pros, cons, nuances, and application
Gain a deep and thorough understanding of marketing profitability Quantify the profitability of products, customers, channels, and marketing initiatives.
Please you can download it directly on the link : click disini
Essentials of Marketing Management
Topics covered include:
* consumer and organizational buyer behaviour
* product and innovation strategies
* direct marketing
* e-marketing
The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic.
Please you can download it directly on the link : click disini-1 atau click disini-2 atau click disini-3
Shopper Marketing
How to Influence Consumer Decision Making at the Point of Purchase, Markus Stahlberg, Ville Maila.
Kogan Page | 2010-01-28 | ISBN: 0749457023 | 240 pages | PDF | 2,8 MB
New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. According to a study by Deloitte, spending on shopper marketing has doubled since 2004. Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shopper marketing units.
Please you can download it directly on the link : click disini-1 atau click disini-2
The Constant Contact Guide to Email Marketing
Wiley | 2009 | ISBN: 0470503416 | 224 pages | PDF | 3,3 MB
Learn about:
Ten email pitfalls that will get your business into trouble
Ten things your customers expect you to do
The "soft" benefits of email marketing
Using email in combination with other marketing efforts
How four types of permissions can make or break your strategy
Building an email list that is valuable and effective
Creating valuable content
Choosing an effective, professional email format
Ensuring your emails are delivered, opened, and read
With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
Please you can download it directly on the link : click disini-1 atau click disini-2
The New Rules of Marketing and PR
How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Wiley | 2010-01-12 | ISBN: 0470547812 | 320 pages | PDF | 2 MB
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Please you can download it directly on the link : click disini-1 atau click disini-2
hopefully could be useful ... amen.
Tanda-Tanda Kiamat
Buku ini dapat anda download pada link : click disini
Beberapa Rahasia Al Quran
Buku ini dapat anda download pada link : click disini
Fakta-Fakta Yang Mengungkap Hakikat Hidup
Buku ini bisa di download pada link berikut : click disini
Cerita Untuk Anak Cerdas 2
Tahukah kalian bagaimana burung pelatuk menyembunyikan biji-biji ek dalam lubang-lubang pohon, bagaimana kunang-kunang tidak terbakar oleh cahaya yang mereka pancarkan, bagaimana katak-katak menyamarkan diri untuk bersembunyi dari musuh-musuhnya, atau bagaimana anjing laut tidak membeku dalam samudera es ...?
Cerita-cerita yang kalian baca dalam buku ini akan memberikan begitu banyak fakta tentang hal itu, juga hal-hal lain yang memesona. Ketika kalian baca cerita-cerita ini, kalian akan berpikir dengan seksama tentang binatang-binatang yang ada di dalam buku ini, dan melihat bagaimana Allah telah menciptakan mereka tanpa kesalahan sedikitpun.
Buku ini bisa Anda download pada : click disini
Cerita Untuk Anak Cerdas 1
Tahukah kalian bagaimana burung pelatuk menyembunyikan biji-biji ek dalam lubang-lubang pohon, bagaimana kunang-kunang tidak terbakar oleh cahaya yang mereka pancarkan, bagaimana katak-katak menyamarkan diri untuk bersembunyi dari musuh-musuhnya, atau bagaimana anjing laut tidak membeku dalam samudera es ...?
Cerita-cerita yang kalian baca dalam buku ini akan memberikan begitu banyak fakta tentang hal itu, juga hal-hal lain yang memesona. Ketika kalian baca cerita-cerita ini, kalian akan berpikir dengan seksama tentang binatang-binatang yang ada di dalam buku ini, dan melihat bagaimana Allah telah menciptakan mereka tanpa kesalahan sedikitpun.
Buku ini bisa anda download pad : click disini
Al Quran & Sains
Sementara, “sains” memberikan jalan untuk dapat mengkaji alam semesta dan seluruh isinya ini agar menemukan keindahan dan memahami ciptaan-ciptaan-Nya. Karenanya, agama mendorong sains, menjadikannya sarana untuk mempelajari seluk-beluk ciptaan-ciptaan Allah.
Buku ini bisa anda download pada : click disini
Senin, 09 Mei 2011
Human Rights Indicators in Development
Human rights indicators are central to the application of human rights standards in context and relate essentially to measuring human rights realization, both qualitatively and quantitatively. They offer an empirical or evidence-based dimension to the normative content of human rights legal obligations and a provide means of connecting those obligations with empirical data and evidence, and in this way relate to human rights accountability and the enforcement of human rights obligations. Human rights indicators are important both for assessment and diagnostic purposes: the assessment function of human rights indicators relates to their use in monitoring accountability, effectiveness and impact, while the diagnostic purposes relates to measuring the current state of human rights implementation and enjoyment in a given context, whether regional, country-specific or local
The book has 94 pages. Please you can read or download it directly or also print a paper on the link : click here
hopefully could be useful ... amen.
Encyclopedia Human Resource Management
ENCYCLOPEDIA HUMAN RESOURCE MANAGEMENT
2289 terms and definitions on Human Resource Management topics for professionals and students. Powered by http://www.drawpack.com your visual business knowledge
The book has 333 pages. Please you can read or download it directly or also print a paper on the link : click here
hopefully could be useful ... amen.
The Complete Internet Marketing Strategy Guide
A comprehensive guide to Internet Marketing. This guide provides a thorough overview of the steps required to build and Internet identity and strategy.
The book has 33 pages. Please you can read or download it directly or also print a paper on the link : click here
hopefully could be useful ... amen.
Passion for Creative - How to be Successful in Business
How to be Successful in Business
How to be Successful in Business - Get all your Ducks in a Row. This book, put together by Irish marketing, design & advertising agency Passion for Creative explains the benefits of branding, marketing, innovation and a multi channelled approach.
The book has 68 pages. Please you can read or download it directly or also print a paper on the link : click here
hopefully could be useful ... amen.
Relationship Marketing - How To Use With E-Mails
How ti Use with E-mails
Build Lasting Business Relations With Your Prospects Simpy By Using Emails In Relationship Marketing. Have Stronger Credibility And Build Your Opt-In Lists Fast And Easy!
E-book has 19 pages. Please you can read or download it directly or also print a paper on the link : click here
hopefully could be useful ... amen.
A Checklist for Sustainability
The new issue of David Report is a checklist for sustainability. We will not provide all of the answers, but we will on the other hand ask a lot of questions - one of the most important ways to acquire knowledge. You will also find thoughtful quotes and best practise examples. One thing is for sure - sustainability is not about doing nothing.You can also experience this issue of David Report live! We offer one-hour inspiring lectures and half or full-day engaging workshops. We are also performing experience travels on certain themes. Pls let us know if you need further info
This book has 37 pages. Please you can read or download it directly or also print a paper on the link: click here
hopefully could be useful ... amen.
Social Media Marketing Directory
Social Media Marketing Directory. Read this free pdf on social marketing sites. It's a directory that you can intelligently use to build one way back links to get higher page rank in Google
This book has 37 pages. Please you can read or download it directly or also print a paper on the link: click here
hopefully could be useful ... amen.
A Strategy for Marketing The iSchool : A Three Phase Plan
A Three Phase Plan :
1. Purpose and Mission
2. Situation and Analysis
3. Marketing Strategy and Objectives
This book has 36 pages, which contains to design a marketing strategy on iSchool. Please you can read or download it directly or also print a paper on the link: click here
hopefully could be useful ... amen.
Sabtu, 07 Mei 2011
Big Brand Book
BIG BRAND BOOK
Bagaimana merancang merek dari aspek perilaku emosi yang pada umumnya terjadi. E-book ini disajikan dengan berbagai contoh gambar untuk lebih menjelaskan pada konsep yang akan dijelaskan.
Big Brand Book berisikan 70 halaman full color yang menarik, sehingga dalam membacanya diberikan berbagai gambar-gambar yang mempermudah untuk memahaminya.
E-book tersebut dapat anda baca / download / diprint out langsung pada link dibawah ini : klik disini
Selamat menikmatinya ... smoga bermanfaat ... amin
Art in Marketing
E-book ini menjelaskan tentang memadukan konsep marketing dengan seni dalam mengimplementasikan strategi pemasaran yang dilakukan, terutama dalam memahami harapan konsumennya. Pemahaman tentang harapan konsumen terhadap produk yang dibelinya mengandung aspek emosional yang sangat besar dalam pengambilan keputusannya.
E-book ini terdiri dari 47 halaman. Artikel tersebut dapat anda baca / download / diprint out langsung pada link dibawah ini : klik disini
Selamat menikmatinya ... smoga bermanfaat ... amin
How to Architect & Position Your Brand
HOW TO ARCHITECT & POSITION YOUR BRAND :
Just being in business doesn't mean you're building brand
Mengapa perusahaan harus merancang & memposisikan mereknya ? Jawabannya adalah "Bagaimana konsumen mau membeli merek tersebut ?"
Dalam artikel ini membahas bagaimana merancang merek sesuai dengan apa yang diinginkan & dibutuhkan konsumen. Penyajian artikel ini sangat menarik karena terdapat gambar & penjelasan model yang dapat menghantarkan pada pemahaman terhadap konsep yang disajikan.
Artikel ini hanya terdiri dari 12 halaman. Artikel tersebut dapat anda baca / download / diprint out langsung pada link dibawah ini : klik disini
Selamat menikmatinya ... smoga bermanfaat ... amin
Brand Platform : Science & Sample
BRAND PLATFORM : SCIENCE & SAMPLE
Your brand platform is a working recources that will evolve over time
A brand Platform typically captures the following key foundation :
- Brand Personality Attributes.
- Core Brand Value.
- Value Propositions.
- Brand Vision.
- Positioning Statement.
- Tagline
hopefully could be useful ... amen.