The Constant Contact Guide to Email Marketing

Eric Groves, "The Constant Contact Guide to Email Marketing"
Wiley | 2009 | ISBN: 0470503416 | 224 pages | PDF | 3,3 MB

Learn about:
Ten email pitfalls that will get your business into trouble
Ten things your customers expect you to do
The "soft" benefits of email marketing
Using email in combination with other marketing efforts
How four types of permissions can make or break your strategy
Building an email list that is valuable and effective
Creating valuable content
Choosing an effective, professional email format
Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

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